Tag Archives: cold plunge

Once a practice reserved for elite athletes, ice baths (also known as cold plunges) have now surged into the mainstream, boosted by viral videos, celebrity routines, and claims of transformative wellness benefits. From Cristiano Ronaldo’s post-match recovery to TikTok influencers braving freezing tubs, the buzz around cold therapy is undeniable. Supporters say ice baths can relieve sore muscles, improve metabolism, …